welset design

welset design

The Welset Design Brand was an exercise in corporate identity. The fictitious company was created from the ground up to reflect a sense of professionalism and clean design work. This focus on creating beauty in simplicity led almost all the design choices throughout the course of the project.

Starting with the logo, the team wanted to make a clean mark that left an impact. The final decision was to create a type based logo with modified letterforms. The bold typeface combined with the customization made for a striking logo without the need for an additional mark. This evolved into a simple, yet effective solution to the logo with the addition of color.

Through working with several color palates, a striking deep red was chosen to be the primary color of the logo. While red can often be taken as distracting or too vibrant, this shade is considerably darker, yet still draws attention. This color eventually became a large element in the various other aspects of the brand.



welset branding

welset branding

welset branding