Coalition 47

coalition 47

A branding and corporate identity project, the Coalition 47 presented design problems beyond the realm of reality. By this I am referring to the fact that the client was a fictional assassination guild that works very efficiently and professionally. Through very dry, tongue in cheek humor, this project was taken very seriously as if the company did exist, and require specific design services including hit lists, anonymous business cards and tags to place on “targets” once the job has been completed.

While humorous, the brand of Coalition 47 was treated as a high profile client with the need for an elegant mark, and a brand identity that could carry over to different forms, business cards and the like. Needless to say it was interesting designing for something so preposterous.



coalition47